The Phoenix Effect News

Phoenix Effect client wins International APBD Creative Award

Phoenix Effect client wins APBD Regional Award in USA for our design for their new Tourist Brochure. Nominated by Glance Distributors in an international creative competition, our work competed successfully with the likes of the global Disney entertainment business and such popular destinations as Cape Kennedy Space Centre.
Award: USA
Client: Aillwee Cave IRL

Phoenix Effect completes first ACCEL Evaluation for the Rural Enterprise Training Partnership

Niall Dunphy, RETP's Cork-based Manager welcomed the production of TPE's first Training Evaluation Report, "Working with Mark and the TPE team has been a real pleasure. They were highly professional but at the same time very easy to deal with. Their recommendations were 'spot-on' and we will definitely be working closely with them over the life of the Programme".
Clients: ACCEL & Rural Enterprise Training Partnership, IRL

Phoenix Effect launches a new website for Talty's Joinery.

John Talty proudly welcomed the launch of the first website for the successful Joinery @ Lissycasey. Masterminded by his son Gerry and managed by daughter Linda, John said, "It's been a real family affair".
TPE's Mark Wilson-Pierce remarked, "It's great to work with real craftspeople in their field and help them to market in today's web-driven sales world.
TPE also produced a sales presentation on laptop for Gerry's sales visits. Gerry feels 'this will be a real boon to my journeys - three large portfolios now no bigger than a small briefcase - and that's just the start'.
Client: Talty's Joinery, IRL

Phoenix Effect delivers new tourist brochure for The Burren Smokehouse

Birgitta Hedin-Curtin sitting in the Roadhouse Tavern at Lisdoonvarna explains,"Mark approached us at Christmas with a very competitive print quote and we earmarked The Phoenix Effect then for future creative work.
When we were updating our brochure we asked Mark and the team to help us and are very pleased with the result.
Mark noted, "Birgitta is a very able but very busy businesswoman. The Smokehouse had been looking at developing a new design for their tourist brochure before we got involved, but it was becoming a 'long finger' project. We were pleased to help them bring the project to a successful close - including taking new photographs of their marvellous Tavern".
Birgitta noted, "I was pleased to see the final designs had clearly built on our own work, but Mark's team certainly produced a very distinctive and original work that still fits in with our other sales material".
Client: The Burren Smokehouse, IRL

Phoenix Effect produces new tourist flyer for Caherconnel Fort

John Davoren, farmer and founder of the Caherconnell Fort visitor attraction on the Burren says, "We issued Mark and The Phoenix Effect team a simple challenge - here's our current flyer - it's been very successful for us, but can you improve on it?"
TPE's team rose to the challenge by updating every aspect of the existing work - even reworking John's stunning old pictures of the Burren forts themselves.
Mark Wilson-Pierce noted, "John was someone who has developed an amazing attraction himself and definitely knows what he wants. But we were able to meet him head-on and produced a truly winning design.”
Client: Caherconnell Fort, IRL

Phoenix Effect develops new advertising campaign for the Aillwee Cave

The Aillwee Cave at Ballyvaughan has been a successful tourist attraction for over 30 years, but needed help in organising their advertising activity.
Mark Wilson-Pierce explains, "The team at Aillwee clearly have a lot of experience in all aspects of their business, but they came to us because of our expertise in advertising. We developed a new campaign for them which is built on very strong brand values and yet easy for them to manage on a day-to-day basis.
Nicky Johnson, Aillwee's MD added, "We definitely like to do things ourselves, but Mark was able to develop material that our team can work with themselves every day; it means we're in control and can dictate they way our brand appears in press - and like every MD I was pleased to learn it will also save us money".
Mark shrewdly observed, "Our work will pay for itself within a year through saved press production costs for Aillwee Cave".
Client: Aillwee Cave

The Phoenix Effect and Artvaark-Design join forces

The Phoenix Effect and Artvaark-Design combine to form The Phoenix Effect Design Consultancy. Bringing together expertise in visual communication and marketing with business development and management - these two successful firms have joined forces to bring a wider range of design services to their clients.
Mark Wilson-Pierce and Jeroen Bos are committed to "bringing expert advice to even the smallest project. Detail makes the difference every time - and when you add that to vision and a track record of talent you have a winning combination."

The Rock Shop starts using POS swing tags created by The Phoenix Effect

Adam Johnson was busy in Liscannor putting the finishing touches to the swing tags created for the Rock Shop by Mark and Jeroen. Adam explained, "I needed something to lift our own merchandise and catch the shopper's eye and yet reflect the quality of the jewellery we sell".
The Phoenix Effect created a new Corporate identity to manage all of the POS items that the Rock Shop use. Mark Wilson-Pierce noted, "The shopping experience can be very confusing for the customer and it is important that 'own-label' merchandise can stand shoulder-to-shoulder with packaged material from other suppliers".
Client: The Rock Shop, IRL

Phoenix Effect client wins silver IDMA on our watch

IDMA silver award secured in spring 2006 for major direct mail project managed by TPE in Dublin during one of our interim management assignments.
Mark Wilson-Pierce explains, "I was asked to step in and manage direct mail for Tesco' Clubcard in Ireland. The agency producing it had staffing issues in Ireland and needed a fast fix. Over the 6 months I was involved their work for Tesco was brought back in line with their own very high standards. Tesco's Clubcard is truly the doyenne of shoppers' loyalty clubs and I was happy to help them through a tough time".
Guy Keeling, dunnhumby's interim Country Manager for Ireland said, "Mark hit the ground running and helped us to successfully negotiate our way though a very busy production schedule - and yet also improve our creative standards and quality assurance procedures. Our Silver win in the Irish Direct Marketing Awards was due in no small part to his efforts - thanks Mark".
Client: Tesco Clubcard IRL and dunnhumby IRL & UK